Social Media has become an integral part of the digital marketing landscape. As with Search Marketing, Social media can be divided into organic and paid strategies. Organic strategies revolve around producing and delivering value-added content to your audiences. You do this through your posts and expanding your reach through both building your audience and leveraging influencers in your market. Paid strategies involve paying for ads or paying to boost the presence of a post you’ve created.
There is no doubt that marketing at its core is about people. There is also no doubt that people are flocking by the millions to social networking platforms like Facebook, Twitter, Instagram, Linked-in or others. Social networking, when done correctly, can drive valuable traffic to your website. And more tools are being developed to do business directly on the social platforms themselves. However, done incorrectly, you can also damage your reputation and credibility as an organization.
Ask yourself:
- Does social networking make sense in my industry?
- If so, how?
- What are my target audiences?
- What platforms are they most likely to use?
- What sort of information should I be posting for them and how often?
- In what types of content or information are your ideal customers interested?
- Are there ways I can aggregate that content for them using social media?
- Are there campaigns I can run using social media? How?
- Are there tools I can use to simplify having multiple accounts?
- How do I stay on top of social media? Who will manage it in my organization?
- How do I monitor its success?
Our consultants are well versed in each of the social media platforms and stand ready to help you determine whether or not social media is a viable option for you. If it is, we’ve got the experience and the tools to help you tie it all together into a cohesive plan of action.