Search Marketing

Search Engine MarketingSearch Marketing has to do with getting people to your website using the power of internet search engines.  There are two primary ways to do this: 1. show up higher in the search results when people search for products or services similar to yours, or 2. buy visitors.

Search Engine Optimization

Search Engine Optimization (SEO), also known as “organic search” involves those strategies that result in your website showing up higher on a search results page when people search the web for products or services like yours.  Understanding how to write web content for optimal search results, how to optimize the data underneath your website, and building quality backlinks are important!  So many companies offer silver bullet solutions that can seem so appealing, but wind up doing more harm than good.  Research a bit before selecting a vendor to assist you!  SEO isn’t a one-and-done endeavor.  It takes ongoing monitoring and understanding the impact of updated search algorithms. It also requires an understanding of how your prospective customers search the web and what words or phrases they’re likely to use.

Search Engine Marketing

Search Engine Marketing (SEM) involves paying for traffic to your site by placing paid ads within search engines.  The most popular is Google AdWords.  As with SEO, it is imperative to understand the kinds of words or phrases your customers use.  The audience selection capabilities are powerful, so carefully segmenting your audiences and understanding how best to target them is important.