Social Marketing

Social Networking has become an integral part of the digital marketing landscape.  However, whether or not it actually drives sales has become the subject of much debate and study. There is no doubt that marketing at its core is about people. And there is also no doubt that people are flocking by the millions to social networking platforms like Facebook, Twitter or Linked-in. Social networking, when done correctly, can indeed drive traffic to your website. And more tools are being developed to do business directly on the social platforms themselves. However, done incorrectly, you can also damage your reputation and credibility as an organization.

Ask yourself:

  • Does social networking make sense in my industry?
  • If so, how?
  • What is my audience?
  • What platforms are they most likely to use?
  • What sort of information should I be posting for them and how often?
  • What types of content or information will my ideal customer be interested in?
  • Are there ways I can aggregate that content for them using social media?
  • Are there campaigns I can run using social media? How?
  • Are there tools I can use to simplify having multiple accounts?
  • How do I stay on top of social media? Who will manage it in my organization?
  • How do I monitor its success?

Our consultants are well versed in each of the social media platforms and stand ready to help you determine whether or not social media is a viable option for you. If it is, we’ve got the experience and the tools to help you tie it all together into a cohesive plan of action. Call 651-319-9927 TODAY to set up a free consultation!