Search Marketing

Search marketing has to do with getting people to your website using the power of internet search engines.  There are two primary ways to do this: 1.) show up higher in the search results when people search for products or services similar to yours, or 2.) buy visitors!

Search Engine Optimization

Search Engine Optimization (SEO), also known as “organic search” to insiders, involves those strategies that result in your website showing up higher on the list search results when people search the web for products or services like yours.  So many companies offer silver bullet solutions that can seem so appealing, but wind up doing more harm than good.  Be very careful not to fall for the latest gimmick. Research a bit before selecting a vendor to assist you!  SEO isn’t a one-and-done endeavor.  It takes ongoing monitoring and understanding the impact of updated search algorithms. It also requires an understanding how your prospective customers search the web and what words or phrases they’re likely to use.  Understanding how to write web content for optimal search results and how to optimize the data underneath your website are critical.

Search Engine Advertising

A subset of digital advertising in general, search engine advertising involves paying for traffic to your site by placing paid ads within search engines.  There are a number of payment options, but the most common is pay-per-click (PPC).  As with SEO, it is imperative to understand the kinds of words or phrases your customers use.  The audience selection capabilities are powerful, so carefully segmenting your audiences and understanding how best to target them is important.

Whether you need assistance with SEO or search engine advertising, we’ve got the experience to help you make full and best use out of your search engine strategies!  Call is TODAY at 651-319-9927!