Digital Marketing involves marketing products or services using digital channels to reach consumers using various forms of digital media. Digital strategies can involve SEO, SEM, SMS (Texting), Email campaigns, social media, or many others! New platforms emerge all the time and present new and innovative ways to spread the word about your products and services!
“Digital” isn’t just another group of marketing channels though – it requires a new approach to marketing in general, and a new understanding of customer behavior and how they interact with digital platforms and devices. Fortunately, when it comes to digital strategies, every click and behavior is generally measurable. This makes it easier to make data driven decisions about your campaigns and to make course corrections along the way!